Securing More Online Taxi Bookings

The marketing strategy for a taxi company was built on a few basic, but proven methods that did not depend on online bookings. The following are the main elements of a marketing strategy:

  • It is important to choose a simple, easy-to-remember local number

  • Drop off cards to your neighborhood

  • Placards in special interest areas and areas with footfall such as stations, supermarkets, and late-night venues

  • Advertise on cars with your local number

  • Yellow Pages Listings: How to Pay

  • Reliability can be built through word of mouth and reputation.

Many of these techniques are well-tested and will continue to produce results. These techniques are proven to be effective and will help to book a taxi. In fact, many companies still use them today.

MIT's Superefficient Dispatching Algorithm Minimizes a City's Taxi Fleet - IEEE Spectrum

However, businesses and customers are now sourcing goods through the modern internet. The internet has changed the way we search for and purchase goods and services since 2000. Although the selection and purchase of taxi services are no different, it is fair to say that taxi and private-hire sectors have struggled to take full advantage of this technology.

Many taxi and private hire companies are still stuck in the old ways of advertising local businesses. Although this isn't necessarily a bad thing, it does make it seem that many taxi and private hire companies are losing customers due to the increased use of Google to find local services and goods.

A presence online isn't something any taxi company or private hire firm should fear – it's new, fast moving, and will get you more taxi work. In 2012, a static website of low quality is not enough. In 2012, a low-quality, a DIY static website is not enough. Your web offer must engage customers, provide complete clarity about your business and allow them to "interact."