Consumers are not the only ones who benefit from the increasing use of stand-up bags in the beverage industry – there are many advantages for packagers and producers. Firstly, pouch packaging weighs a great deal less than rigid packaging types, such as cans or bottles, using less material to hold equivalent volumes of liquid. The main benefit of this is a lower shipping cost, thanks to the weight per unit and the ability to include more units in the same space.
Consumers are now more than ever aware of the ethical and environmental impact of goods and services, meaning the environmental benefits of stand-up pouches are a great way for brands to differentiate themselves and showcase their environmental responsibility. You can find more about clear stand up pouches via https://copackinc.com/flexible-packaging/stand-up-pouches
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On top of this, stand-up pouches allow much greater freedom for beverage brands to ensure their products stand out on store shelves. Instead of conforming to standard sizes and shapes, beverage manufacturers can now tailor their packaging to unique shapes, styles, and designs, as well as the ability to print very vivid and clear designs onto pouches, providing greater possibilities for brand recognition and differentiation from competitors.
Stand-up pouches can also make a real difference on the shop floor, thanks to the greater possibility for creativity in merchandising. Bottles generally must be presented to the consumer on a shelf, while beverages in pouches may also be designed to be hung from pegs, allowing for more eye-catching and unusual promotional stands in-store, which may improve sales.